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Communicating about health-related topics has rarely been defined as a "day at the movies," but we're committed to changing the way people think about health by fundamentally changing the way we talk about health. So instead of using static words and technical images, we set out to educate and enlighten through the power of Web-based animation — through living, breathing stories designed to engage users and spur action. And while the experience doesn't typically include Milk Duds, artificial butter flavoring or sticky cinema floors, it does include the kind of moving-picture attraction that is proving that "going to the movies" is a great way to frame healthcare messages and make them relevant to your audience. (Back)
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